Money talks — and thanks to e.l.f. Beauty, it now talks in the language of Roblox. Their latest venture, Fortune Island: Earn. Learn. Flex, reimagines financial literacy for Gen Z by blending immersive storytelling with crucial life skills like saving and investing.

Working alongside Chime and Karta, e.l.f. built a vibrant, challenge-based world that addresses common money management hurdles in a way that feels fun, not overwhelming.

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A New Approach to Education in Gaming
Fortune Island mirrors four critical financial phases:

Basic financial understanding

Strategic saving

Asset protection

Smart investing

Throughout the game, players face choices similar to real-world dilemmas — like handling emergencies or planning long-term investments. Every smart move brings rewards, boosting players' financial confidence in a colorful, gamified way.

By focusing on personal growth, Fortune Island helps young players feel empowered to control their future finances — both online and offline.

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